New Frontiers in Alcohol and Health

This book reflects a harmonious relationship between the academic world and
theEuropean brewing industry. Despite the fact that they appear to be driven
by divergentperspectives, they both agree that ignorance may lead to
prejudice. Assumptionsmade about alcohol, and beer in particular, are often
based on media coverage,cultural stereotypes and even myths, without any
relevant in depth scientific analysis.

The European Foundation for Alcohol Research (ERAB) is proud to provide astep
forward to enhance the knowledge of the effects of beer and alcohol on the
bodyand the brain as well as the analysis of the best strategies to reduce, in
the short andlong term, the possible damage induced by its use.

The beneficial effects of moderate alcohol consumption in terms of
cardiovascular disease together with the detrimental effect in terms of
cancer, lead to the assumption that consumption must be evaluated personally,
taking into account the contextualenvironment, the global body state and the
consensual pleasure arising from its consumption.

"In today's world, we seek to understand, through scientific inquiry, why
people drink,why some drink more than others, and why some drink despite
negative consequences. Such scientific inquiries require the exploration of
multiple spheres of influenceranging from genetic susceptibility to
environmental risk within the context of prevailingsocio-cultural norms. To
this end, ERAB the European Foundation for AlcoholResearch is an outstanding
example of how the brewing industry and academia areworking together to
address these issues of mutual concern in contemporary Europeansocieties."
Professor TK Li, Former Chairman of Scientific Advisory Council ofABMRF,
Former Director of NIAAA, NIH.